The walls of my studio have collected quotes, images, and other ephemera over the years. One of the best is an article torn out of a past issue of Metropolis magazine — Milton Glaser‘s The Road to Hell. It outlines 12 steps to you-know-where for a designer. Things such as “Designing an ad for a product whose frequent use could result in the user’s death” and “Designing a promotion for a diet product that you know doesn’t work.” Of course, it all applies to the communications work of writers and clients too. Read all 12 steps to avoid here: http://www.metropolismag.com/html/content_0802/gla/