Our approach for the new Radius brand was to convey the client’s strategic solutions and insightful approaches in the positioning line “Clear thinking for a complex world.”

To convey their international presence and experience, we designed a contemporary, globally-inspired visual language that incorporates a crisp color palette, clean typography, and bold imagery. The clean and elegant compositions reflect the Radius clarity of purpose and attention to detail. Copy messaging is kept equally crisp and clean to reinforce the brand’s clarity of thought and confidence in developing solutions.

The Radius logotype works with and without secondary text that reads “Global Market Research.” Using a logotype rather than a logo/symbol supports the brand attribute of clarity, and is more flexible to deploy in a variety of media formats and sizes.

The communications design uses overlapping and connected circles featuring images of real-world issues, people, and environments which relate to challenges and situations Radius clients face. Images rotate with the copy to allow ads (above) and other print pieces to work for overall positioning messages as well as more product-specific. The minimalist format stands out in the clutter of market research media.

For the website, a similar clean, user-friendly solution was applied for quick access to information and an overall structure which will allow for future evolution. A website CMS allows for easy site maintenance as well as updates to SEO key words.

The clean, confident design is consistent throughout the sales materials, but allows for variation to help differentiate topics. We designed essentially every Radius client and prospect touchpoint including their stationery system, business cards, presentation binders, email templates, Powerpoint presentations, direct mail and office signage.