Work

Glenn Poor Chicago retail branding

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Remember a time in life when your favorite music knocked you over with feeling? The people at Glenn Poor Chicago do. This showroom carries the big names in best-in-the-world audio and home theater lines. From—and for—people who are passionate about experiencing music and film, and want the system that delivers it best.

We worked closely with the architect and the client to create a cohesively branded, vibrant showroom with an identity that appeals to a range of customers—from women who want a great home theater system for their family to devout “lunatic fringe” audiophiles.


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Quotes that demonstrate a individual’s passion for music or film accompany product displays. The Ella Fitzgerald quote below “The only thing better than singing is more singing” acts as a backdrop for product display—for a speaker worthy of her pipes!

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