ChangeThis publishes manifestos written by inspiring authors and thinkers such as Michael Pollan, Tom Peters and David Meerman Scott. The original idea for ChangeThis came from Seth Godin and a great design team. In 2005, 800-CEO-Read took over, continuing with the monthly e-publication of ideas aimed at changing minds and spreading ideas. In 2007, Stauber Design Studio became involved, updating the manifesto format and implementing a better process for monthly production. In 2011, we evolved the manifesto format once again to make it mobile-friendly.

For the ChangeThis website and blog, SDS designed primary page templates that keep the focus on the individual manifestos—the stars of the show—and creates a user friendly and easy to update site.

This project is a good example of designing a process, rather than simply designing a visual form. SDS recommended that a simplified e-book template be created to give the client much needed control over the editing and publishing process. Individual manifesto covers are designed by SDS. The client populates and edits interior pages of each manifesto in-house, then sends them to SDS for design refinement prior to publication. This collaborative process helps ChangeThis get published more efficiently.

See more covers and read manifestos on the ChangeThis website.