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CCHIT branding

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CCHIT’s mission is to accelerate the adoption of Health Information Technology in the US healthcare system. Their communications need to help a range of audiences (physicians, healthcare providers, consumers, and others) understand the benefits of HIT and know that CCHIT is a knowledgeable and trustworthy organization.

Since it helps make HIT more understandable, reliable, and trustworthy, CCHIT is in the business of providing clarity. CCHIT materials are designed to support their constituents needs. Information in printed and online communications has a hierarchy that supports easy access. Printed or online pages contain focused content and tangible examples of the benefits of HIT. People understand where to go to find what they need on the website and how they can contribute. Materials clarify the benefits of certification to HIT vendors as well (e.g. software developers) who can apply and submit their products for testing to become “CCHIT Certified.”

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