800-CEO-READ’s Big Brain Business Book Club needed an identity and enrollment website. The overall brand’s visual language was adapted to work for the project. Brightly colored squares with big letters provide bold and simple identifiers for Left, Right, and Whole Brain categories that are applied to the website, book club shipping boxes, and other communications.

800-CEO-READ’s corporate website was developed to more comprehensively represent the company as being “in the business of moving ideas” via selling books, sharing ideas and expertise (via blogs, interviews and reviews), and creating content, tools, and events for their different business audiences.

SDS collaborated with 8CR’s in-house team to establish a clear structure for information and navigation, a flexible area for featured projects, a simpler book purchasing process, and templates for main page types that incorporated ad space—all within a new interface designed to fit with the visual language of other brand communications.