Typesetting, and then proofreading typeset pages, is a major activity here at deadline times. This had made me a spotter of typos and bad kerning. It’s impossible to read a newspaper or a magazine or walk down the street without… more »
When designers & clients say “Why not?!”
Say you’re an architect and you are commissioned by a Chicago suburb to design a new YMCA. There’s a big brainstorming meeting and someone on the team says, “What if…we make the Y look like THE LEANING TOWER OF PISA?”… more »
Know your audience.
I recently read an article in Crain’s Chicago Business entitled “Organic options losing steam.” (Crain’s 10-23-06) It says that few shoppers are willing to pay the higher prices for organic versions of mainstream foods.
By “mainstream” foods, they evidently mean… more »