Work

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DePaul MBA career websites

The MBA Career Management Center website was designed to reinforce DePaul’s position as the business school with deep Chicago connections and provide access to a wide range of “do-it-yourself” resources for its users.
The project was broken into distinct phases:… more »

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Enjoy Life Foods brand development

In the growing market for healthier, gluten-free goods, Enjoy Life Foods offers the distinct advantage of yummy, irresistible taste. The challenge was how to communicate all the serious dietary attributes important to the consumer without losing the emotional benefit of… more »

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Eyecetera retail identity

 

Eyecetera, an independent retailer on Chicago’s Michigan Avenue, is like a curator of eyewear, offering a truly unique collection to design-conscious consumers. The identity and visual language were designed to reflect their point-of-view, allude to special qualities of their… more »

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Fermalogic lab identity

 

The corporate identity system for Fermalogic, an industrial microbiology lab conducting drug development and research, projects the soundness of their science as well as the pioneering nature of an independent lab. The fuzzy edges of the logotype reflect what… more »

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Glenn Poor Chicago retail branding

Remember a time in life when your favorite music knocked you over with feeling? The people at Glenn Poor Chicago do. This showroom carries the big names in best-in-the-world audio and home theater lines. From—and for—people who are passionate about… more »