To advance their mission of accelerating the adoption of health information technology, The Certification Commission for Health Information Technology (CCHIT) tests and certifies HIT products and services, ensuring that they meet defined criteria. Their brand communications need to help healthcare providers understand the benefits of HIT and find certified products, support EHR developers who are getting products certified, and present CCHIT as the trusted certification body. Communications are designed to be streamlined, clutter-free, and help people get to information and tools as efficiently as possible without a lot of distraction.

SDS developed CCHIT’s identity and first website in 2005. After a few website evolutions, tremendous growth in content and functionality, and the organization’s transition from a government sponsored body, we redesigned the site to work with a new CMS and to retune the CCHIT image to present an independent, highly-qualified and competitive non-profit. CCHIT is still recognizable, but as a much better version of itself.

Before and after views below

At left: Governmental feel – flat, blocky, lacking defined content hierarchy

At right: Independent nonprofit feel – clean, smart, airy and inviting, more contrast, clear content hierarchy addressing user’s point of view