In the growing market for healthier, gluten-free goods, Enjoy Life Foods offers the distinct advantage of yummy, irresistible taste. The challenge was how to communicate all the serious dietary attributes important to the consumer without losing the emotional benefit of superior taste.

With the client’s blessing, we rejected the notion that gluten-free products have to be branded and packaged in unattractive, clinical ways. A careful prioritizing of messages across all mediums delivers the necessary health information while still permitting the playful joy that comes with eating delicious cookies, bagels and other goodies.