The corporate identity system for Fermalogic, an industrial microbiology lab conducting drug development and research, projects the soundness of their science as well as the pioneering nature of an independent lab. The fuzzy edges of the logotype reflect what you see in the lab—bacteria growing in a petri dish—with a stylistic treatment grounded by the strong geometry of the letterforms. Secondary typography has a more academic, classic feel.
The website helps the lab disseminate information about their research and breakthroughs. Simple templates allow for easy updates. An academic look is appropriate to present them as credible, expert scientists.