Brands Are People Too
When you talk about ‘branding,’ you are not discussing a superficial activity.  A brand is not a veneer you apply to make a business (or product or service or idea) appealing to its intended audience. A brand begins to exist when a business has something to offer to the world—values, services, or products. From there, the brand’s work is to articulate those unique attributes and strive to communicate them the right way, and to the right people.
Download the ChangeThis manifesto (PDF)

Cool Friends interview at tompeters.com
The Cool Friends section of tompeters.com highlights business thinkers and other cool friends who have influenced Tom. They are interesting interviews to read, and we are honored that Joy has been included. Read the conversation with Erik Hansen about design, some of Tom’s projects, and using your powers for good.

More to come…
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