What we do
We develop brand strategy and communications that help organizations connect with their audience.
From identity programs and printed collateral to websites, html email and e-books.
We have worked with clients in a range of industries and have expertise working in healthcare and health IT, education, and brands “on a mission” to make some aspect of business or personal life better. We enjoy building long-term relationships with clients in order to acquire a deep understanding of their business objectives, corporate culture, and development process.
We use design to support business objectives.
Good marketing and design helps organizations convey ideas or complex information, allows services or products to be positioned in the marketplace, and ultimately allows brands to effectively reach their audiences. To create a positive emotional response, to help them understand who you are and what you offer, to lead them to take action.
We help clients gain clarity.
Clarity in their mission, or brand attributes, or around what they offer and why it matters to the audience. We dig in, distill, clarify, and define. Then various expressions of the brand—in print, online, or in any form—manifest clearly-articulated values that resonate with the audience. Integrated and evolving communications are developed based on a firm foundation.
Types of projects include:
Brand definition, key messages, marketing plans
Communication strategy and content
Brand or corporate identity systems — rich, extendable visual and verbal languages
Printed collateral — brochures, annual reports, etc.
Websites — hubs for a brand’s online presence, content management systems
Advertising — print and online
Executive communications, thought leadership pieces
E-books, rich PDFs
Environments — retail graphics, tradeshow graphics
How do you get started to make this happen?
It depends on where you are now. If you are a start-up, there may be more foundational work to do. If you are an established brand, there is some context to work within, expand on, or possibly to evolve into a new direction. Take a look at some projects on this site or call or email. We’d be happy to talk about it.